Evaluation Activity 5

How did we attract/address our audience?

"Old Habits Die Hard" is a modern "Social Realistic Thriller" aimed at all ages above 15, but mainly in the range of 15 to 25 year old middle class adolescents, we used and based our film around similar plots to other big hitters of the social realism genre such as "This Is England" and "TrainSpotting" who got their vast viewing figures from lifelike relate-able plots and connectible characters.

We used a similar technique of both the plot line and characters in our film because we felt that by doing so we could attract not only fans of social realism's but of other genres to, this was added to by our use of many conventions seen in thrillers, by doing this we hope to attracted fans of thriller genres as well. The thriller aspects of our film, I feel, are relate-able best to films such as "Reservoir Dogs", without the huge body count, explosions and hijacking. In my view the two relate because of the non-linear story lines and the overall scene of confusion that is caused, as well as the issues of betrayal and hatred.

As far as editing and filming we tried to sick to the conventions of both Thrillers and Social Realism's whenever possible in hopes of not deterring the fans, although that's said, due to the differences between the two genres we often challenged the conventions to achieve the other, for example challenging social realism to conform to thriller this is shown in our use of music during the opening scene, the use of music in social realism's is normally kept to the minimum unless used within a story line for example, "a rave" but we felt that introducing the thriller aspect was important as the story on the whole is heavily influenced by realism.

The final aspect of our film is it's uniqueness, not often is the social realism genre mixed with the likes of action or thriller genres in the way that we did, although they more than often use action or drama within their films, its within the means of the original genre where as we challenged that, in hopes of attracting more viewer, by fulling using the thriller genre to further our films plot and to keep the viewers second guessing the story while connecting to the characters.